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Location: Broadway’s Theater District is located in Midtown Manhattan, centered around Times Square. It spans approximately from 41st to 54th Streets, between Sixth and Eighth Avenues.

Early History: In the early 1800s, most theaters were situated downtown. As the city expanded, the high cost of land downtown prompted a gradual migration uptown toward less expensive real estate.

Times Square Era: In 1904, Longacre Square was renamed Times Square after The New York Times moved its headquarters to the area. This spurred development and cemented the district’s identity as a theater hub.

Golden Age: Between 1900 and 1930, the Theater District flourished. Dozens of iconic theaters were built, including the Shubert, Majestic, and Winter Garden. The advent of electric signage during this period earned the area the nickname “The Great White Way.”